Why Do I Need a New Website? Here's the Answer!
In this day and age, websites have all but replaced the traditional shop window. Whilst physical stores are very much here to stay, you will rarely find a successful business that doesn’t have an online presence.
Having said that, it’s no longer a case of having a website or not – it’s about creating a website that helps make the most of your product offering. Outdated and unmaintained websites are a thing of the past, and you will have to ensure your website is up to scratch in order to remain competitive.
If you’re a business owner, all this boils down to a single, straight forward question: do I need a new website? Here are 5 telltale signs you’re in need of one.
The online world is constantly changing, and this means that successful websites will require regular maintenance in order to be kept updated. If making alterations to your website is an inefficient and cumbersome process, the odds are your website isn’t keeping up with the competition.
Redesigning your website can go a long way in simplifying the ways in which you update content. A content management system (CMS) makes it easy to keep working away at your website with minimum hassle and experience, improving the quality of your website further down the line. Why not make things as easy as possible?
Your Website Isn’t SEO-Friendly
Search engine optimisation (SEO) can play a major role in determining your website’s success. Now that search engines are the leading avenue through which to bring in web visitors, optimising your website for that purpose is an essential step in building your website.
Websites that lack attention to SEO are often at a disadvantage with regards to their potential for bringing in traffic. This is because non-SEO-friendly websites are unable to achieve high rankings on search engine results pages (SERPs), which is where searchers are likely to find the products and services they’re looking for.
If you’re looking to maximise your ability to attract search traffic, designing a new, SEO-friendly website could be the best way of doing so. Enlisting the services of a digital marketing agency is a cost-effective way to bring your new website to life, especially since they will often offer in-house expertise of both web development and SEO.
The visual aspects of a website are instrumental in creating that all-important first impression. An outdated website design is the Internet’s equivalent of a broken neon sign – not very inviting to say the least.
A well-designed website isn’t simply about flashy images and complicated structures though. In many cases, a modern, clean and easy-to-use website is likely to be the most suitable. Your design should balance an aesthetically-pleasing look with user-friendliness, and if you can nail that balance successfully, the odds are your website will become one of your most valuable resources.
Sprucing up the look of your website can help breathe new life into your brand as a whole, and an outdated design is as strong a case as any to consider a website revamp.
You’ve Grown Beyond It
No business should ever be at a standstill, and your website should be reflective of that. If you’ve come to find that your current website doesn’t adequately represent where your business is at today, it might be time to consider creating a new website.
Taking your current website up a notch can be one of the most effective ways of demonstrating your ongoing growth. If you’re thinking of going big, you could even fit it into a full-blown brand relaunch. Whatever you decide to do, no growing brand is complete without a constantly-evolving website.
User Experience Can Be Improved
Although we briefly covered the value of user experience above, it is important enough to warrant its own section. Your website should make it as easy as possible to sell goods and services to potential customers, and considering user experience is key to making that happen.
User experience (UX) may take the form of wireframes, flow charts, personas, usability tests or anything else, but its overall goal is almost always the same – to understand and serve user needs in a way that supports your commercial objectives.
Is your current website hard to navigate? Does it meet user needs in a straightforward way? If you answered no to either of these questions, creating a new website could be the answer to your current usability woes. By opting to have your website redesigned professionally, you could incorporate easy maintenance, SEO, tasteful design and strong user experience into a single, all-encompassing solution.
Contact Champions Digital
If you would like to learn more about our website design and development services, don’t hesitate to get in touch with our team via firstname.lastname@example.org. Alternatively, speak to us directly on 0845 331 30 31.