European Senior masters Banner

European Senior masters

Brief:

To generate brand awareness and drive ticket and amateur team playing registrations in support of the inaugural European Senior Masters.

Delivery:

As part of a multi-channel strategy, we developed a new custom website to promote the event and make selling tickers easier. We designed and developed a bespoke booking system that tailored to our client’s exact needs.

Managing the whole build, we ensured that the website was search engine and user-friendly. We created SEO optimised copy and continually tested the user experience to provide an optimum performance.

Our web team also developed a mobile app that enables our clients to scan tickets at the event entrance and control entry in a more efficient manner.

Outcome:

Following the launch of the website, our client saw a significant increase in the number of ticket sales and found the new process of distributing ticket much more efficient. They could remove the cost of printing and sending tickets by direct mail, which also removed the chance of tickets not arriving on time or due to human error.

With the app, our clients are now able to make the event run more smoothly and reduce the time it takes to control attends and record attendances.

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