To raise brand awareness and drive traffic to Heat Holders’ eCommerce site.
After outgrowing their existing website, we created a new Magento website that is scalable, user-friendly and optimised for search engines.
To improve user experience and the way in which Heat Holders controlled their online stock, we integrated an easy payment system. And set up a direct feed from theirs till system. This means that their website stays up to date with stock availability, promotions, and product descriptions.
To drive more traffic to the website, we launch a PPC campaign that focused on both branded and non-branded search terms. We focused on the quality of the product and created an in-depth campaign structure that targeted several audience types.
Within the first year, the website saw a 144.10% growth in additional sessions and a 133.37% rise in users. Most importantly, organic traffic increased 108.38%, while referral traffic rose by 123.33% and social traffic also saw an increase of 928.19%.
With the PCC campaign and Google Shopping channel, we have achieved great results for our client across the whole campaign. In addition to increasing the conversion rate by 13.2%, we have reduced the total spend by 14% whilst increasing the total conversion value by 9%.