college court

Leicester Conferences

Brief:

To rebrand and develop a new website which promotes all the conference facilities and enables easy online bookings.

Delivery:

Following the rebrand, we developed five new responsive websites for each of the conference locations. In doing this, we were able to not only modernise the design but make it easier to find out relevant information and use our custom booking systems that linked directly to each location.

We also introduced a 360 virtual tour, giving visitors the ability to interact with the website and gain a better understanding of what the building looks like.

Outcome:

Once we had launched the website, we started a full website optimisation process. We focused on improving the usability and content quality to increase Google rankings for relevant search terms.

By combining a new web design with an in-depth SEO strategy, we created a 76% lift in sessions and a 71% increase in users.

Besides increasing the traffic levels, the client has benefited from higher user engagement times and a rise in online enquiries across all websites.

96% increase in page views