Boost your sales and leads with strategic pay per click advertising.
Pay-per-click advertising is one of the most powerful marketing investments a business can make. With a strong PPC strategy, businesses can receive a greater return from affordable investment.
As official Google Partners, we are trusted to deliver high performance PPC campaigns for some of the country's biggest brands and growing SMEs. Our certified Google AdWords experts specialise in creating high return campaigns that put brands ahead of competitors and support them in achieving their goals. Whether you are wanting to generate quality leads or secure more sales, we will create deliver a bespoke strategy that supports your needs.
Specialising in Bing and Google advertising, our search marketing specialists help you to get the most out of your advertising budget. With their forward-thinking approach and extensive experience in PPC marketing, they drive relevant traffic and deliver quick results with a great return. Every decision is driven by data and we continue to invest in the latest technology and training to ensure your campaigns always deliver.
Why you need PPC Advertising:
In the competitive online market, pay-per-click advertising has become an essential marketing channel for many businesses. Often referred to as Google advertising, search engine advertising or paid search, PPC advertising is seen to provide many benefits to a business.
Whether your brand is recognised globally or locally, PPC marketing can dramatically impact your business performance. Besides providing an increase in sales and leads, pay-per-click advertising helps to build brand awareness, create new opportunities and gain a larger market share.
As a highly-targeted marketing technique, PPC advertising through Google AdWords targets an audience that is already actively searching for your products or services. By targeting these users, you increase your chance of conversion and expand your reach.
Strategic PPC marketing also supports your SEO and organic traffic efforts by increasing your footprint for brand related searches. With controllable spending and testing capabilities, it is also one of the most effective and efficient marketing methods for maximising your return on investment. Whether you have a limited or expansive budget, you can still achieve great results.
With PPC advertising you can:
- Achieve immediate results
- Increase conversion rates
- Inflate online revenue
- Build brand awareness
- Control your spending
- Target a specific audience
Our Promise to You
Pay-per-click advertising works by paying for each click your advert receives. Instead of paying a set amount for an advertisement space, you bid for your chosen keywords and then pay your specified amount when a user clicks on your advert.
To retain a high-ranking ad position, your advert must be judged as the best advert to display. To achieve this, your maximum bid needs to be at least 1p above the next highest bidder and your advert must be relevant, include keywords and link to a high-quality landing page.
Whilst pay-per-click advertising is offered on a range of search and social platforms, it is most commonly associated with Google, Bing and leading social platforms like Facebook.
The positioning of your advert varies on each platform. On most search engines, your search network adverts will be displayed at the top and bottom of the results page. Whereas, on social media platforms, PPC adverts tend to be positioned down the side or within the main news feed.
Search Network Advertising: Search network advertising is a type of PPC advertising that involves writing text based adverts to be shown on search engines such as Google and Bing. Each time a user searches using your chosen keyword, one of your adverts will be displayed on the search results page.
Display Advertising: Display advertising is typically known as banner ads. It is a form of PPC advertising that involves displaying a graphic banner to your target audience when they are browsing online.
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