display advertising

Display Advertising

Providing the opportunity to deliver engaging adverts in a variety of formats, display advertising is potentially one of the most lucrative online advertising techniques. By enabling businesses to offer a more exciting advertising experience, display advertising drives targeted traffic and creates valuable conversions.

Using our experience and creative expertise, we support businesses in achieving greater success online with high-performance display campaigns. By utilising the power of display advertising, we help to generate direct revenue, increase brand awareness and re-engage past website visitors. Whether it is on a desktop or in mobile applications, we know where to place your adverts to reach new customers and receive a greater return on your investment.

To get the best results for our clients, we design adverts that best support your business and objectives. Whether it is a high-quality text, image, rich media or video advert, our talented in-house graphic and web team have the experience to create the best display advert for you.

What you can expect

Increased click-through-rate
Higher traffic levels
Expanded audience reach
Creative advert design
Professional Ad account management
Detailed performance reports

Our Process

Strategy
Strategy

Devising a strategy that defines your target audience, campaign objectives and budget.

Ad Creation
Ad Creation

Building your audience lists and creating a range of responsive adverts, ready to be approved by you.

Delivery
Delivery

Launching your campaign and efficiently managing your budget, bid and ad frequency.

Reporting
Reporting

Collecting and analysing the results of the campaign and compiling an in depth report with new recommendations and ideas.

faq's

Whilst It is a common misconception that display advertising only involves image based adverts, one of the advantages of display advertising is that you can produce adverts in a variety of different formats. These can include:

  • Text ads: With Google Display Network, you can create and run standard text ads that consist of a headline and two lines of text.
  • Image ads: Image ads include a static image that fills the a select advertising space provided on a website. Your ad can include custom imagery, layouts and background colours.
  • Rich media ads: Rich media ads can be created using animations and interactive features such as a moving carousel.
  • Video ads: As video content continues to rise in popularity, platforms such as Google AdWords now offer the opportunity to produce and run video ads.

The placement of your ads depends on how and where you chose to target your audience. With most platforms providing specialised targeting options, you can define and reach your audience by targeting keywords, demographics, device type or using remarketing.

Similarly, for each platform the positioning of your advert will vary depending on the available advertising space. However, adverts are often seen in top banners, footers, in side columns or used to break up long pages of text.

As a full-service marketing agency, we will create every aspect of your advert. With our in-house creative team, copywriters and html experts, we can produce everything in-house and provide a wide variety of advert formats.

 

View our extensive portfolio of projects past and presentView